Our B2B Sales & Marketing Formula
As top B2B sales & marketing consultants, we are driven by creativity and passionate about delivering marketing strategies, campaigns and ROI on your sales & marketing.
How We Start Each Engagement
Before we craft and implement a new marketing strategy for you, interview prospective buyers, derive detailed buyer profiles and develop your content marketing strategy, our team will take a deep dive into your existing process.
Step 1:
We begin with a 10-day audit of your current marketing efforts, from your content strategy all the way through your sales funnel and analytics to optimize conversion rates on your B2B lead generation efforts (paid or organic social channels) to identify key areas you can improve immediately.
Step 2:
Our team will then conduct a detailed market research and insights to identify top growing opportunities in your market vertical and niche. From competitor intelligence, to customer surveys and interviews, will detail exactly who your addressable market is and develop several buyer profiles that need to be targeted in your target market.
Step 3:
Once we identified all the gaps in your industry, the target market and their buyer profiles, we'll start crafting a sales and marketing plan for your customer-facing staff to implement. We'll also help you execute this strategy. In this critical step, will develop messaging that speaks to each different stakeholder at your target organizations and brainstorm the type of content (subject matter) and communication channels that convert best for your audience. This will help us create a unique marketing campaign to drive your products or services to prospects.
Step 4:
It's time to develop your content marketing strategy. Thanks to our initial efforts in steps 1-3, we will be able to devise a content strategy that speaks to the core issues your buyers are facing. Our sweet spot is in helping you repurpose your IP from blogs to newsletters to quarterly webinars to product demos through to infographics and podcasts! Depending on your buyers and how they consume information, we will craft a tailored marketing strategy that not only helps nurture leads but enables your sales and marketing teams to use in sales calls and dramatically improves your SEO ranking.
Step 5:
Ideas are great, but execution is what matters. We'll help you execute all of our strategies alongside your existing marketing and sales staff. Our focus here is to align the sales & marketing efforts to complete the objectives of not only the marketing campaign, but the quarterly and yearly objectives of the company.
Step 6:
Once your sales and marketing staff are aligned, marketing efforts are executed and you've achieved significant ROI on your marketing, it is time to think bigger. We'll help you set up your marketing and sales department with training, recruiting top talent and investing in innovative technologies that will help streamline your processes and scale your business towards exponential growth!
Who We Best Serve
From innovative and well-funded startups to leading SMEs with revenues +$3M, we have helped clients generate over +$3M in sales in the span of 6 months - and we're confident we can do the same for you. Don't just take our word for it...
Past & Current Client Testimonials
Leading B2B Directories Rank Us +4.7 Stars
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