What We Do

How We Start Each Engagement

Before we craft and implement a new marketing strategy for you, interview prospective buyers, derive detailed buyer profiles and develop your content marketing strategy, our team will take a deep dive into your existing process. 

Step 1:We begin with a 10-day audit of your current marketing efforts, from your content strategy all the way through your sales funnel and analytics to optimize conversion rates on your B2B lead generation efforts (paid or organic social channels) to identify key areas you can improve immediately. 

Step 2:Our team will conduct detailed market research and insights in your vertical to identify top growing opportunities. From competitor intelligence, to customer surveys and interviews, will detail exactly who your addressable market is and develop several buyer profiles that need to be targeted in your target market.

Step 3: Once we identified all the gaps in your industry, the target market and their buyer profiles, we'll start crafting a sales and marketing plan for your customer-facing staff to implement.

Step 4: It's time to develop your content marketing strategy. Thanks to our initial efforts in steps 1-3, we will be able to devise a content strategy that speaks to the core issues your buyers are facing.

Step 5: Ideas are great, but execution is what matters. We'll help you execute all of our strategies alongside your existing marketing and sales staff. Our focus here is to align the sales & marketing efforts to complete the objectives of not only the marketing campaign, but the quarterly and yearly objectives of the company.

Step 6: Once your sales and marketing staff are aligned, marketing efforts are executed and you've achieved significant ROI on your marketing, it is time to think bigger. We'll help you set up your marketing and sales department with training, recruiting top talent and investing in innovative technologies that will help streamline your processes and scale your business towards exponential growth!